Challenge
Polymarket is the world's largest prediction market. Users trade on real-world outcomes using USDC, everything from elections to sports to geopolitics. After securing CFTC approval and landing an exclusive partnership with Dow Jones in early 2026, the platform needed to break out of crypto-native circles and reach mainstream consumers.
Our goal was to flood short-form video platforms with content that felt native to the feed. Sheer volume, velocity, and cultural relevance across hundreds of creator pages, without having to build an internal content team from scratch.
Solution
Virality architected a dual-campaign strategy and ran it through Content Rewards, the marketplace platform connecting brands with over 50,000 creators for performance-based content distribution.
UGC Reposting Campaign. Creators got access to Polymarket's curated content library and reposted it across YouTube Shorts, Instagram Reels, and TikTok at $0.50 per 1,000 views. Every video needed the #viralitypoly hashtag, at least 40% U.S. viewership, and had to be posted from a fresh account fully dedicated to Polymarket content. This track alone pulled in over 64 million views across 1,975 approved submissions.
Celebrity Clipping Campaign. The second track used content featuring Adin Ross, Clavicular, and TJR at a higher rate of $1.00 per 1,000 views. Every caption included the CTA "Get $20 on the Polymarket app with code CLIP20." This campaign generated 6.2 million views across 2,513 approved submissions, with stronger per-video engagement thanks to the recognizable faces.
Content Rewards handled creator onboarding, submission tracking, payout processing, and trust scoring. Virality managed campaign architecture, quality control, and the approval workflow that filtered out 634 video submissions to maintain a 68% approval rate.
Results
77,131,852 total organic views in 28 days across three platforms. $13,969.86 paid out to creators at an effective CPM of $0.20. 473 creators activated. The top performer alone generated 52.8 million views from 136 submissions. The top five creators accounted for over 60 million of the campaign's total views, which is the exact power-law distribution that makes this model work.
YouTube Shorts carried 65% of the volume. Instagram Reels contributed 20%. TikTok made up the remaining 15%.
The campaign created the perception that Polymarket was everywhere. Every feed, every niche, from sports to politics to memes. That's what ghost content does at scale.
About the Agency
Virality is a content distribution (clipping) agency that connects brands with networks of creators. Brands only pay for views delivered.
